25th October 2010
Sugar Media performs a special project for Kinder Maxi King
Kinder Maxi King is the newest indoor advertising campaign developed and implemented by Sugar Media for Ferrero Romania. The concept of this campaign was realized in collaboration with the company’s marketing department and Brandfest advertising agency; this concept is unique and consists in placing a package of a Kinder Maxi King spectacular on a Sugar Media rotating totem.
Kinder Maxi King is a new product launched on Romanian market, it is a chilled specialty hazelnut covered wafer with smooth milky and caramel filling. This product completes Kinder desserts product range from the refrigerator and it is sustained by a TV communication campaign, sampling and in-store activities.
This campaign runs from the 1st of October until the 31st of October, in locations in Bucharest and in the biggest Romanian cities, the project being placed in hypermarket’s commercial galleries, such as: Carrefor, Real and Auchan.
Rotating platforms used in this campaign are advertising supports that can be found exclusively in the Sugar Media portfolio and can be used for atypical special projects.
Kinder Maxi King is a special project conceived and produced by Sugar Media.
